American Grassfed Association protects and promotes true grassfed producers & grassfed products through national communication, education, research and marketing efforts. When you choose grassfed products, you are choosing products that are:

• Better for the animals...eating (in the pasture) what nature intended
• Better for the environment...harmony between the land & the animals
• Better for farmers/ranchers...living & working in a healthy sustainable atmosphere
• Better food...grassfed foods are lower in saturated fats & higher in essential nutrients
• Better for you...nutritious grassfed foods support better overall health. 

Events

Click here for conference 2008 Grazing America - Texas  wrap-up!

Have an upcoming event?  Send us the information, and we'll help you get the word out.

Dr. Patricia Whisnant Interviewed By Fox News
Inhumane Feed Lot Beef vs
Humane Grass Fed Beef

News-Click  on Newsroom Above for more Grassfed in the News!  Articles of Interest added .

Read the latest on the AGA certified label on our newspage.  Sign up for our e alerts for timely updates.

AGA MOVES FORWARD WITH CERTIFICATION PROGRAM!

Grass-fed beef producers approve new labeling standard
Food Alliance may start inspections under new grass-fed standard by May

by Sustainable Food News
February 20, 2008

The American Grassfed Association (AGA) said Wednesday its board has voted to start certifying grass-fed meat operations under a new industry-backed standard administered by Food Alliance, owner one of the most comprehensive agricultural eco-labels in North America.

“We can now begin the process of developing the audit protocols that will allow our members to certify their farms and ranches as grassfed,” AGA Beef Director Will Harris told Sustainable Food News.

The AGA represents more than 300 grassfed livestock producers. FA certifies farms, ranches, food processors and distributors for sustainable agriculture certification, which addresses labor conditions, humane animal care, and environmental stewardship.

Certified businesses can use the green, FA eco-label on its products to show off social and environmental responsibility.

FA Executive Director Scott Exo told Sustainable Food News earlier that it could his group could start taking applications and undertaking inspections of producers wishing to be AGA-certified by May.

AGA’s grass-fed marketing claim standard is intended to exceed the requirements for the U.S. Department of Agriculture’s grass-fed standard announced in October, which allows animals confined to feedlots, given antibiotics and growth hormones to still be labeled ‘grass-fed’ as long as they were fed a forage diet.

The AGA standards, on the other hand, are primarily based on four precepts: total forage diet, no confinement, no antibiotics and no added hormones. The AGA grass-fed claim applies to ruminants only – cattle, sheep and eventually goats – not poultry or pork.

And since producers seeking FA certification are already assessed against rigorous animal welfare standards including no hormones or non-therapeutic antibiotics, Exo said those passing certification under the specific AGA grass-fed standards will be able to market products with both FA and the AGA’s American Grass Fed seals.

“[Producers] will be getting a twofer,” he said.

Grass-fed meat producers have waited for years for the department to develop certification standards and procedures, like the organic certification and seal, to distinguish grass-fed animals from conventionally raised animals.

And though the USDA did ban the use of antibiotics and growth hormones in its ‘naturally raised’ marketing claim standard it released in December, it still leaves out the issue of confinement.

The comment period for the proposed voluntary standard for a naturally-raised marketing claim for livestock and meat was recently extended to March 3.

Still, Exo said splitting sustainable agriculture practices into separate marketing claims can be especially frustrating for producers.

“The problem with slicing things so thinly is that a producer has to put words all over packaging to get his marketing message across,” he said.

Exo said with both Food Alliance and AGA grass-fed certification producers are able to have a host of practices assessed to standards that consumers are calling for; all in one certification process and indicated by the FA and AGA seals.

“That is the kind of simplification that the marketplace is looking for,” he said.

We urge all Grassfed producers to read the claim from the USDA and also to click here to read the response to the claim from the American Grassfed Association.

Update on the Grassfed Label claim - Prior to our conference in Colorado Springs Colorado in July 2006 and the ACTION ALERTS by AGA and its partners, there were 37 comments to the USDA's proposed Grassfed claim.  In the weeks following the conference, we are proud to report there were are now more than 17,000 19,900 comments received by the USDA. More comments are still coming in.  We have been assured by the USDA that all the comments will be tallied and categorized as soon as time permits. We thank all our members and partners to making their voices heard in this process.  We will continue to monitor and update anything we hear from the USDA on this site.

You can also check out AGA's forum http://forums.americangrassfedbeef.com.  We will be posting timely updates on the forum as soon as we receive them.  We thank American Grassfed Beef Company for hosting this forum for us. 

We welcome comments from producers and consumers of all species.